Apple named Marketer of the Decade
Apple, which looks poised to become an over $80 billion dollar per year corporation, and whose iPad may make it one of the top three best selling personal computer vendors, has been named Marketer of the Decade.This award comes not for its technological prowess during the first decade of the 21st century, nor for beating back the Microsoft juggernaut and carving out tremendous sales volume and revenue, but for producing a decade of memorable TV ads:
- Dancing animations in iPod commercials
- Mac-vs-PC commercials
- more
As a telling testimony to Apple's success, yesterday Microsoft's reigning Software Architect, Ray Ozzie, has resigned.
During this decade which ends with his 4-year reign, Microsoft Windows flaws in Windows 7 and earlier versions have given rise to bank-account draining malware, Apple took over the mobile computing lead from Microsoft for first MP3 players then smart phones and finally hand held computers, and Apple & Google joined Mozilla as the leaders of open standards setters for the world wide web by creating the HTML 5 standard and strongly backing SVG graphics and MPEG-4 videos while Microsoft meandered on the sidelines trying to catch up on HTML 4 and protects its waning proprietary web technologies (VML, ActiveX, etc.).
Throughout this decade, the Apple brand has been anything but obscure. None could argue honestly that it was.
If you use sales as your yardstick, Apple is now 25% bigger than Microsoft and two times bigger than Intel. Apple has become the massive dynamic force of the computing field in the 21st century. Its ads have helped connect its leading technology with consumers.
That technology has made it a huge success. If people did not know about it, they could not have bought it. Word of mouth has helped it get the word out, but TV commercials have too.
Labels: apple, marketing, wins
posted by John Collins @ 4:56 AM
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